A look at the Schmuck sign on 1st Avenue

The cube-shaped-lettered Schmuck sign arrived in early November on the NW corner of First Avenue and Sixth Street...

The under-construction cocktail lounge comes via Moe Aljaff and Juliette Laroui, alum of Two Schmucks in Barcelona. (Previously) 

Punch recently talked with the pair and called this "New York's Most Anticipated Bar." 

In recent weeks, we've heard from a few readers who said the signage reminds them of the classic Burger-Klein sign that was a familiar presence at 28 Avenue A between Second Street and Third Street for decades. (Building history here.) 

We lost the Burger-Klein sign in 2014 when the gym took over the upper floors.

Here it is in all its 2013 glory...