Showing posts with label Cakes by Klein. Show all posts
Showing posts with label Cakes by Klein. Show all posts

Tuesday, July 2, 2024

A visit to Cakes by Klein on St. Mark's Place

Photos and reporting by Stacie Joy 

Cakes by Klein debuted last month at 102 St. Mark's Place between Avenue A and First Avenue.

I stopped by the other day to talk with proprietor Hanna Klein, who has lived in the East Village and now the Lower East Side in recent years ...
As I snapped photos of Klein meticulously decorating a blue hydrangea-themed bridesmaid cake, the air was filled with an unexpected calm. It made me curious — was the silence for my benefit, or was it her usual ambiance?

When I asked, she revealed that her typical soundtrack wasn't silence but rather the chilling narratives of serial killer podcasts!
This is her first retail location (she was a home baker before this). During the week, the space operates as a commercial kitchen where Klein fulfills custom orders. 

While this is a made-to-order business, given the foot traffic on the block, Klein will host occasional popups on the weekends when her husband is available to assist her. (She was married in the spring, and yes — she made her own wedding cake.)

Her menu includes iced coffee, slices of cake, and cookie sammies...
The pop-ups also provide her with an opportunity for customer feedback, such as favorite flavor combos, etc., which she uses to shape her menu and improve her offerings. 

"I like turning people's ideas in their brains into cakes," she said. "Everything is better with cake." 

For the latest updates about our weekend hours, follow the Cakes by Klein Instagram account. You can also visit the Cakes by Klein website for more information.

Saturday, June 15, 2024

A grand opening pop up at Cakes by Klein on St. Mark's Place

Photos by Steven

Cakes by Klein is hosting a grand opening pop up today (Saturday!) at 102 St. Mark's Place between Avenue A and First Avenue.

From 9 a.m. to 4 p.m., owner-baker Hanna Klein will be offering a variety of her concoctions (chocolate chip espresso cookie sammies, for instance) and coffee...
As previously notedKlein quit her job as director of packaging design at e.l.f. Cosmetics in 2021 to launch her own custom cakes and cookies business (moving up from more of a side hustle). 

She relocated here from a previous space down on Cherry Street.

You can follow Cakes by Klein on Instagram

Monday, April 15, 2024

Cakes by Klein takes 102 St. Mark's Place

Photo by Steven

Window signage has arrived for Cakes by Klein, the new tenant for 102 St. Mark's Place between Avenue A and First Avenue. 

In 2021, Hanna Klein quit her job as director of packaging design at e.l.f. Cosmetics to launch her own custom cakes and cookies business (moving up from more of a side hustle). 

Klein relocated here from a previous space down on Cherry Street.

According to an Instagram post, the EV shop will open in early June — after Klein gets married. (Is she designing her own cake? Not sure!

You can follow the shop on Instagram here for updates. 

The Avenue Cafe closed at this address last month after a five-month run.