A Daydream doesn't come true, and a new hair salon debuts

With the help of a Grub Street reader who named the joint, Daydream opened last December to plenty of fanfare...(it was originally going to be called Double Fraiche)...The reader's prize: winner of free fro-yo for life at Daydream.






But the Daydream was shortlived. It closed in late October. And now, a new hair salon has opened in the space.

Noted

From the Strong Buzz via Eater:

If you’ve had enough of Red Mango, Flurt, YogoMonster and the dozen or other Pinkberry clones that have opened at warp speed around town, it’s time for you to check out Daydream, Union Square’s newest chef-driven frozen yogurt shop.
Owned by Gwen Butler and partners, the shop is fashioned like an old-school ice cream parlor with elegant Italian celeste marble tables and counters, walls and ceiling painted as a windswept blue sky, dark tiled flooring and glossy white high wood wainscoting.Their yogurt is prepared in four flavors from live cultures: green tea, pomegranate, and two styles of plain—one is low-fat with a creamy texture and the other is a light-textured nonfat ($3/$5/$6 for plain flavors, $4/$5/$7 for flavored yogurts).
But the hook at this shop is the toppings (30-85 cents each) which are all made in-house by chef Greg Pena (and some by Ian Russo) like butter rum crunch, peanut butter crumble, and chocolate covered pretzel bits. More unique toppings include infused and spiced wild honeys, organic fruit dust, dehydrated espresso, milled flax seed, honey roasted wheat germ, and chocolate block shavings grated to order. All their nuts are double-roasted for extra flavor, and we toast our coconut as well. Coming soon, they’ll be serving "moffles" which are mochi waffles.

Previously on EV Grieve:
Dare to Daydream! -- and eat Fro-Yo