The lines formed early on the Bowery at Bond Street Saturday for the opening of October's Very Own, Drake's line of clothing/lifestyle brand.
The store is at 330 Bowery (aka 54 Bond St.), the historic circa-1874 building, the former Bouwerie Lane Theater...
There are other OVO locations in Los Angeles and Toronto, the Grammy-Award-winning singer-songwriter-producer's hometown.
Drake drew crowds to a pop-up shop at 208 Bowery this past August.
News of this OVO outlet first started circulating on Dec. 5...
#NYWELCOMEOVO pic.twitter.com/8NPT48DB2O
— October's Very Own (@welcomeOVO) December 5, 2016
Last fall, a John Barrett luxury hair salon, which also sold vintage Rolex watches priced to $30,000, opened here. The salon closed after just a few months in business.
Previously on EV Grieve:
330 Bowery wrapped and ready
A look at 330 Bowery, now free of its sidewalk bridge
The storefronts for rent on the Bowery
Retail space at historic 330 Bowery is for rent
