Showing posts with label Hotel Indigo. Show all posts
Showing posts with label Hotel Indigo. Show all posts

Thursday, June 8, 2017

Report: Hotel Indigo, home to the rooftop bar Mr. Purple, is for sale


[Image via]

The Indigo Hotel, with 294 rooms at 171 Ludlow St. between East Houston and Stanton, is on the market.

The Commercial Observer has the scoop on the property, which first opened in November 2015 via a joint venture between Brack Capital Real Estate and InterContinental Hotels Group (ICG):

The hotel, one source with intimate knowledge of the property said, would likely go for $600,000 per key, or $176.4 million, because it is the flagship Indigo for IHG. Highlights, he noted, are the higher-end finishes and room designs as well as the unobstructed views from all sides of the building.

The hotel includes Mr. Purple, the 15th-floor restaurant and bar, which drew sharp criticism from locals when it was revealed that Adam Purple, aka David Wilkie, the longtime LES activist and community gardener, was the inspiration for the space. (Purple died in September 2015 at age 84.)

The restaurant, operated by the Gerber Group, stuck with the name even after reports surfaced that Purple had served time in prison in the 1960s for sexually absuing his daughters.

Previously on EV Grieve:
[Updated] The upscale hotel bar with a pool named for the late environmentalist Adam Purple

[Updated] The Gerber Group responds to criticism over Mr. Purple (23 comments)

As the Hotel Indigo and Mr. Purple continue efforts to be part of the LES neighborhood

Adam Purple's legacy

Thursday, December 10, 2015

As the Hotel Indigo and Mr. Purple continue efforts to be part of the LES neighborhood



The recently opened Hotel Indigo on Orchard Street continues to try to make inroads with the local community. The latest effort: a nighttime light show titled The Color of Discovery.

From the press invite:

With the launch of The Color of Discovery, the Hotel Indigo brand is set to expose consumers to a one-of-a-kind, community experience like never before. The Color of Discovery leads travelers to explore and discover the local neighborhoods of each Hotel Indigo property through a series of mnemonic reveals. The brand’s message is to deliver a unique boutique experience at each location and the color Indigo is the emblematic of each unfolding adventure.

To launch this campaign, Hotel Indigo Lower East Side New York is hosting an event exposing the culture of the Lower East Side (complete with graffiti art, performances and neighborhood elements) while partnering with Dawn of Man and Lee Quiñones to bring the new campaign to life in a truly imaginative display of 3D projection art that incorporates the signature Indigo mnemonic, thus revealing each aspect of the local scene.


[Photo by James and Karla Murray]

At one point, it looked like the projection of an old tenement projected on the new building that the Hotel Indigo replaced. BoweryBoogie noted this morning that this Color of Discovery is helping the hotel further solidify "its sense of self, you know, just in case you didn’t realize the towering 23-story building was there."

Then there is the hotel's 15th-floor bar called Mr. Purple.

According to initial reports, the bar, featuring an outdoor pool, was named after Adam Purple, the well-known Lower East Side environmentalist and activist, who died on Sept. 14 at age 84. (The Gerber Group, who operates the bar space, later seemed to backtrack on this.)

On Nov. 24, a rep for the Gerber Group sent us the following statement in regard to Mr. Purple to show that they are committed to supporting the local community:

The name of the bar and restaurant was established when the project was first conceptualized in 2014. It was indeed inspired by Lower East Side resident David Wilkie, who became known as "Mr. Purple." A gardener and activist, he was an iconic figure who dedicated his life to beautifying and improving the neighborhood. A mural was painted in his honor and can be seen on display in the lobby area of the hotel.

Also, in honoring Wilkie's dedication to the neighborhood, the restaurant is committed to supporting the Lower East Side community through several initiatives including partnerships with the Bowery Mission and local businesses such as Russ & Daughters, il laboratorio del gelato and Yonah Schimmel Knish Bakery who are all featured on the restaurant's menu. Additionally, through the Lower East Side Employment Network (LESEN), 30 percent of jobs at the hotel have been allocated to local residents.

After posting this statement, we heard from Russ & Daughters, who wanted to set the record straight:

Russ & Daughters doesn’t have a partnership with Mr. Purple or Hotel Indigo. That restaurant simply purchased smoked salmon at our shop one time. We never authorized them to use our name on their menus or in their promotional materials.

We then contacted the Bowery Mission to see if they do have a relationship with the hotel. In an email, James Winans, chief development officer for the Bowery Mission, told us the following:

The Gerber Group reached out to The Bowery Mission a number of weeks ago. They seem genuinely interested in getting to know The Bowery Mission and learning how they can help us serve our homeless and poor neighbors. The Gerber Group has made an initial financial contribution and spent a morning volunteering at the Mission.

Part of this relationship also included Mr. Purple donating a $1 to the Mission from every drink sold on Thanksgiving eve and Thanksgiving.

Meanwhile, in a report yesterday, BoweryBoogie noted further tension between the bar and some local community members, particularly those who were friends with Adam Purple.

Multiple sources tell us that there was actually a meeting earlier in the year between Adam Purple and the Gerber Group. While the hotel was still under wraps. Purple apparently never gave them permission to use his name or his likeness and did not sign any documents to that effect.

And!

We hear whispers that a large contingent wants to approach the hotel with positive solutions ... If the hotel is open to hearing these ideas and willing to speak with a representative from the community, they are saying, then there might be a way to honor Purple’s legacy, and at least might make a clueless concept a bit less offensive.

The short list of ideas includes asking the hotel to create a proper memorial in the bar with a display of photos and info about Adam, taking the “Mr. Purple Burger” off of the menu [Purple was a devout vegetarian] or replacing it with a garden burger, and educating the staff on the real story of Adam Purple.

For the time being, New Year's Eve reservations are now being accepted at Mr. Purple...


If you're interested, the VIP Table Package No. 3 is $3,000 ...



Previously on EV Grieve:
[Updated] The upscale hotel bar with a pool named for the late environmentalist Adam Purple

[Updated] The Gerber Group responds to criticism over Mr. Purple

Wednesday, November 18, 2015

[Updated] The upscale hotel bar with a pool named for the late environmentalist Adam Purple

Graffiti meets avant-garde in our favorite slice of #NYC. Check out Hotel Indigo Lower East Side NY - open today!

A photo posted by Hotel Indigo (@hotelindigo) on


The 293-room Hotel Indigo at 171 Ludlow St. (and 180 Orchard St.!) opened its doors on Monday between East Houston and Stanton.

The property has been in the works for about 10 years now. (You can read more at The Lo-Down and BoweryBoogie.)

And the main attraction — for guests and non-guests alike — promises to be the 15th-floor bar with an outdoor pool. Here are details via WWD:

Mr. Purple is the first venture this far downtown for Gerber Group, which operates places such as Union Square’s Irvington and The Roof at Viceroy, along Central Park. Though there will be some adjustments for the group — “we’ll see a lot more tattoos on our staff” — the move to the Lower East Side sees Gerber maintaining their high-end approach. “We’re not the Lower East Side place that has $3 beers and $1 shots,” Gerber says; Mr. Purple’s house cocktails average around $14 to $15, and beers are $7.

And where did the name originate?

The bar name comes from the Lower East Side icon David Wilkie, who became known as “Mr. Purple” for his preferred shade of clothing. The street artist Lee Quiñones was working on a mural for the hotel, and one of the images he was doing was of Mr. Purple. “That’s really what inspired us,” Gerber says. Mr. Purple’s image is discreetly painted on the ceiling of the 14th floor lobby.

Purple, the environmentalist and activist, died on Sept. 14 at age 84. Considered by some to be the godfather of the urban gardening movement, Purple created a five-lot, 15,000-square-foot garden amid the nearby ruins of the Lower East Side in the mid-1980s.

And now his memory lives on at Mr. Purple with its purple bar seats and $15 house cocktails...



Updated 4:30 p.m.

Gothamist notes that Mr. Purple's reps seem "to be backtracking on this a bit." They quote a news release about Mr. Purple with this backstory:

A mysterious man, born and raised in the Lower East Side, the city was his muse. He was an unmistakable staple of the neighborhood and an unforgettable piece of its continuing character. His art, like his personality, was ephemeral with no known relics outlasting him. It has been said that to see him work was to have a glimpse into utopia. For now, Mr. Purple, and all that he represents, is up to your imagination to interpret.

Updated 11/24

The Gerber Group sent us the following statement this morning in regard to Mr. Purple:

The name of the bar and restaurant was established when the project was first conceptualized in 2014. It was indeed inspired by Lower East Side resident David Wilkie, who became known as "Mr. Purple." A gardener and activist, he was an iconic figure who dedicated his life to beautifying and improving the neighborhood. A mural was painted in his honor and can be seen on display in the lobby area of the hotel.

Also, in honoring Wilkie's dedication to the neighborhood, the restaurant is committed to supporting the Lower East Side community through several initiatives including partnerships with the Bowery Mission and local businesses such as Russ & Daughters, il laboratorio del gelato and Yonah Schimmel Knish Bakery who are all featured on the restaurant's menu. Additionally, through the Lower East Side Employment Network (LESEN), 30 percent of jobs at the hotel have been allocated to local residents.

Updated 11/25

A representative from Russ & Daughters reached out to us with a statement:

Russ & Daughters doesn’t have a partnership with Mr. Purple or Hotel Indigo. That restaurant simply purchased smoked salmon at our shop one time. We never authorized them to use our name on their menus or in their promotional materials.

Previously on EV Grieve:
RIP Adam Purple