The Indigo Hotel, with 294 rooms at 171 Ludlow St. between East Houston and Stanton, is on the market.
The Commercial Observer has the scoop on the property, which first opened in November 2015 via a joint venture between Brack Capital Real Estate and InterContinental Hotels Group (ICG):
The hotel, one source with intimate knowledge of the property said, would likely go for $600,000 per key, or $176.4 million, because it is the flagship Indigo for IHG. Highlights, he noted, are the higher-end finishes and room designs as well as the unobstructed views from all sides of the building.
The hotel includes Mr. Purple, the 15th-floor restaurant and bar, which drew sharp criticism from locals when it was revealed that Adam Purple, aka David Wilkie, the longtime LES activist and community gardener, was the inspiration for the space. (Purple died in September 2015 at age 84.)
The restaurant, operated by the Gerber Group, stuck with the name even after reports surfaced that Purple had served time in prison in the 1960s for sexually absuing his daughters.
Previously on EV Grieve:
[Updated] The upscale hotel bar with a pool named for the late environmentalist Adam Purple
[Updated] The Gerber Group responds to criticism over Mr. Purple (23 comments)
As the Hotel Indigo and Mr. Purple continue efforts to be part of the LES neighborhood
Adam Purple's legacy