Photo by Steven
The owners of Phivi Box, a dessert company offering subscription boxes for macarons and other desserts, are opening a retail space on Ninth Street between Avenue A and First Avenue.
Gene and Rebecca, the husband and wife team behind the business, made the announcement in an Instagram post last week:
On January 1, 2024, we officially moved into our 2,200 SF central kitchen at Sunset Park, Brooklyn. Fast forward to September 1, and we officially signed the lease to our first retail storefront in no other place than Manhattan. For the last four months, we've seen countless spaces and reviewed as many leases, none of which panned out. Thankfully, because you know it’s the one when you know. With every business venture comes risks and uncertainties, but we are so excited about this one.
While not mentioning the address, their first storefront will be at 440 E. Ninth St., the former home of Murphy's, purveyors of Jamaican patties.
In 2019, the couple quit their corporate jobs and launched Phivi Marketplace, an e-commerce events platform, before pivoting to desserts during the pandemic.
