*** UNDER EMBARGO UNTIL OCTOBER 3rd ***
MEDIA ALERT
Mr. Peanut to Open Planters Grove Urban Park in New York City!
WHAT: First look at a vibrant, unique urban park – the Planters Grove - as it opens to the public on Manhattan’s Lower East Side on the grounds of the New York City Housing Authority’s Lillian Wald Houses community.
WHO: Mr. Peanut and his new biodiesel Nutmobile
Margarita Lopez, Commissioner of New York City Housing Authority
Scott Marcus, Senior Brand Manager for Planters
Sally Prouty, CEO/President of The Corps Network
Lisbeth Shepherd, CEO of New York’s Green City Force
Ken Smith, Landscape Architect
WHEN: Monday, October 3
9:30 AM – 1:00 PM
Short remarks: 10:00AM
Community planting to immediately follow
WHERE: Lillian Wald Houses, Avenue D between East 4th and 5th Streets (near Houston St.)
WHY: Planters, America’s leading snack nut brand, and the iconic Mr. Peanut will commemorate the opening of a new green urban park – a Planters Grove – at the New York City Housing Authority’s (NYCHA) Lillian Wald Houses on the Lower East Side of Manhattan. Residents of NYCHA will be joined by local officials, NYCHA representatives, community volunteers and youth service corps members for a day of planting and celebration.
With the goal of promoting healthy lifestyles and sustainable living, Kraft Foods’ Planters brand has partnered with The Corps Network – the nation’s Service and Conservation Corps – to transform underutilized land into unique, peanut-shaped parks across America. The building of Planters Groves and their ongoing programming encourages outdoor activity and community interaction, as well as provides the health, environmental, social and economic benefits that engaging green spaces provide a neighborhood and its residents.
In New York City, the Planters Grove is being built with the help of youth service corps members (also NYCHA residents) from Green City Force, an organization recently recognized by President Bill Clinton and the Clinton Global Initiative for its outstanding contribution to enriching young lives. Designed by New York City landscape architect Ken Smith, the New York City Planters Grove is inspired with Lower East Side influences, as well as locally-sourced reclaimed materials and native plants and flowers.
