On 10th Street, Prime & Beyond has closed; popular Japanese steakhouse coming next

Back January 2013, the Post reported that Prime & Beyond, the steakhouse at 90 E. 10th St. between Third Avenue and Fourth Avenue, was leaving the East Village to be closer to the Lincoln Tunnel and its New Jersey location.

However, the steakhouse, which opened in July 2011, hung in there. Until now.

Prime has closed, and a new suitor is already in line for the address. Documents (PDF!) on file at the CB3 website ahead of this month's SLA committee meeting show that The Ikinari Steak is taking the space. The Tokyo-based chain has 50 locations worldwide; this is the first for the United States. (This item will not be heard at the SLA meeting, however.)

The proposed hours are 11 a.m. to midnight daily... the CB3 questionnaire shows 15 tables with 50 seats. As Eater reported on Friday, Ikinari Steak is "wildly popular" in Tokyo, and is "known for its lack of chairs and fast turnover." And! "The concept is to feed people steak as quickly as possible."

The diagram with the CB3 materials shows a standing area... (and, not shown below, an area for "low tables")...


[Click to go big]

Here's more on Ikinari Steak and its owner, restaurateur Kunio Ichinose, via The Financial Times:

Customers stand at 1m-high tables and order the precise number of grammes desired. The cost — Y5/gramme for rib-eye to more than Y10/g for sirloin — gives customers what Mr Ichinose claims is a vital sense of control.

Everything is calculated for speed of throughput and optimal use of limited ground floor spaces in key city locations. The height of the tables, Mr. Ichinose demonstrates by jumping up and miming, has been calibrated so that diners are unlikely to put their knives and forks down between mouthfuls. He pulls out a smartphone, which funnels him real-time CCTV footage of all the restaurants, to show this happening.

So it looks as if this location would have both the super-fast standing option... as well as dining room seating. Given the proximity to many office workers at 51 Astor Place/the IBM Watson Building/Death Star as well as 770 Broadway (HuffPost, aol, Facebook, Billboard, etc.) ... this could potentially be a hit ... on an otherwise pretty quiet street.

Also, the retail space above prime, formerly a Miron real-estate office, is for rent...via Winick Real Estate...

Prime and Beyond New York space for rent on East 10th Street

[EVG file photo]

Back on Jan. 28, 2013, Jennifer Gould Keil at the Post reported that Prime & Beyond, the steakhouse at 90 E. 10th St. between Third Avenue and Fourth Avenue, is leaving the East Village to be closer to the Lincoln Tunnel and its New Jersey location.

We're not sure of the status of those plans… however, a new listing for the space turned up this week at Streeteasy… Miron, who has an office upstairs, has the listing:

Amazing and well established high-end steakhouse for rent or for sale near Union Square. Greenwich Village. Wine and beer license in place. Fully vented. Great lease terms! Private garden area for outdoor seating ready for the summer season. Over 1 million invested in renovations and brand new equipment. Key money upon request. One of the best locations in Manhattan.

Not sure if the sub-level space below Miron's office is "One of the best locations in Manhattan." But that's subjective!

There are actually two listings for the space at Miron… one for $15,500 a month… the other for $16,300 (which is the one that arrived on Streeteasy this week)…

Regardless, the space itself looks pretty nice… at least from the photos … never been down here ourselves…



Prime opened in July 2011.

Prime & Beyond New York now open on East 10th Street

Prime & Beyond is now open at the long-dormant space that previously housed Danal on East 10th Street between Third Avenue and Fourth Avenue. (Jeremiah first reported this coming-soon eatery back on May 17.)

One reader said that the place opened last Thursday. There's already a five-star review on Yelp that reads "Simply awesome awesome meat... the best in the city..."

Anyway, this place is apparently an offshoot of a Fort Lee, N.J.-based steakhouse, as Eater pointed out.