Photos by Stacie Joy
Pure Wine opened on Wednesday at 86 E. 10th St. between Third Avenue and Fourth Avenue.
Christopher Freund, formerly the head sommelier at Gotham Bar & Grill on 12th Street and Betony on West 57th Street, is the owner of the retail shop.
Freund told us that he was looking to create a store "that is both casual and inviting for customers."
"I have run Michelin-starred restaurant wine and spirit programs, and now am I excited to bring that same level of service, hospitality and education to a neighborhood bottle shop," he said.
The shop is currently open Monday-Saturday from noon to 10 p.m., with a 9 p.m. close on Sundays.
You can follow Pure Wine on Instagram here.
