Ben Shaoul's East Luxe is all sold out

[EVG file photo of the FRONT of the building]

A news release about Ben Shaoul's new 20-unit rental building at 31-33 Second Ave. between East First Street and East Second Street via the EVG inbox…

Platinum Properties, a New York-based full-service brokerage firm has announced today that it has now rented 100% of The East Luxe, a 20-unit East Village boutique rental building at 31-33 Second Avenue, in just 16 weeks on the market.

To note: Platinum Properties rented 11 of the 17 originally available units directly and six via co-broking with outside agents. It took approximately three months—most of which were rented during the winter, a traditionally slow time — to completely rent out the two and three-bedroom units and one month to rent out the four bedroom apartments.

“In the East Village/Bowery area there is a lack of new construction or rehab projects of this nature. Just having an elevator building with extremely highend finishes in such a central location has made the building a stand out,” says Khashy Eyn, CEO, Platinum Properties.

As previously noted, a Petco is taking the building's retail space.

Previously on EV Grieve:
Ben Shaoul planning a 3-story addition at 31-33 Second Ave.

Bracing for 3 new floors at 31-33 Second Ave.

Checking in on the work in progress at 31-33 2nd Ave., where Ben Shaoul is adding 3 new floors

Ben Shaoul's bland new 2nd Avenue building is called The East Luxe

More about The East Luxe, Ben Shaoul's new 20-unit rental on 2nd Avenue

The East Luxe is 70% rented; Petco confirmed for retail space

People apparently want to live in The East Luxe, Ben Shaoul's new 20-unit rental building at 31-33 Second Ave.

According to a release via reps from brokerage firm Platinum Properties, 70 percent of The East Luxe between East First Street and East Second Street has been rented "in just 8 weeks on the market."

Here is more info from the release:

Two of three four-bedroom rental units were just released starting at $6988 (this is net effective pricing after one free month) and the building will be offering a third four-bedroom unit onto the market in mid-March for April occupancy. Renters will have the opportunity to select from 3 different 4-bedroom layouts; 2 out of 3 of the units have 14-ft. ceilings.

And!

Completely renovated and redesigned by developer Ben Shaoul, the elevator building has landscaped roof deck with views of the Empire State Building, Chrysler Building, and the Manhattan Bridge. Each unit is appointed with condo finishes offering washer and dryer units in each apartment, stainless steel appliances, granite countertops, and marble bathrooms.

And here are a few interior shots via Platinum…







In addition, Platinum announced the previously reported news that Petco has signed on to be the retail tenant in the building's 3,500-square-foot storefront.

Previously on EV Grieve:
Ben Shaoul planning a 3-story addition at 31-33 Second Ave.

Bracing for 3 new floors at 31-33 Second Ave.

Checking in on the work in progress at 31-33 2nd Ave., where Ben Shaoul is adding 3 new floors

Ben Shaoul's bland new 2nd Avenue building is called The East Luxe

More about The East Luxe, Ben Shaoul's new 20-unit rental on 2nd Avenue

[Photo of 31-33 2nd Ave. from 2009 by LuciaM via Panoramio]

More about The East Luxe, Ben Shaoul's new 20-unit rental on 2nd Avenue

Just last Friday we pointed out that Ben Shaoul's new rental building at 31-33 Second Ave. had a fancy name to go with the 1970s-student-housing architecture — The East Luxe.

For more, we turn to the news release that arrived yesterday from the brokerage firm brokering the new building:

Completely renovated and redesigned, the 20-unit building offers one bedrooms through four bedroom apartments with slated occupancy for the beginning of 2015. The building, which offers units starting at $4,235 and your 2nd month of rent free, has an elevator and landscaped roof deck with views of the Empire State Building, Chrysler Building, and the Manhattan Bridge. Each unit is appointed with condo finishes offering washer and dryer units in each apartment, stainless steel appliances, granite countertops, and marble bathrooms.

"The East Luxe is a true gem in the East Village," says Khashy Eyn, Founder/CEO of Platinum Properties. "We are excited to represent this boutique luxury property, which is distinct from any rental building that is currently on the market."

Distinct from any rental building that is currently on the market maybe ... not unlike Ben Shaoul's Bloom 62, which lists similar amenities.

Previously on EV Grieve:
Ben Shaoul planning a 3-story addition at 31-33 Second Ave.

Bracing for 3 new floors at 31-33 Second Ave.

Checking in on the work in progress at 31-33 2nd Ave., where Ben Shaoul is adding 3 new floors

Ben Shaoul's bland new 2nd Avenue building is called The East Luxe

Ben Shaoul's bland new 2nd Avenue building is called The East Luxe

Back in July crews finished adding 3 new floors in the total remake of 31-33 Second Ave., which is now a charmless grey box. Perhaps to compensate for the bland exterior here between East Second Street and East First Street, Ben Shaoul's rental building is sporting an upscale name — The East Luxe.

And listings for the units arrived on the market yesterday. According to Streeteasy, there are eight active listings for the 2- and 3-bedroom apartments with an average piece of $5,200.

Here's a look at a listing via Platinum:

Introducing The East Luxe - Brand New Boutique Elevator Building In Prime East Village

Condo-quality apartment features include: Each apartment is gut-renovated w/ central air. Open kitchen features black marble counter tops & stainless steel appliances w/ dishwasher. Washer/Dryer in every unit. Solid white oak flooring throughout. High ceilings. Video intercom.

Building features, Elevator and landscaped roofdeck. Pets allowed.

There aren't any shots of the apartments online just yet, so we don't know if the inside fared better than the outside.

Meanwhile, BoweryBoogie previously reported that a Petco-branded store is set for the retail space.

Previously on EV Grieve:
Ben Shaoul planning a 3-story addition at 31-33 Second Ave.

Bracing for 3 new floors at 31-33 Second Ave.

Checking in on the work in progress at 31-33 2nd Ave., where Ben Shaoul is adding 3 new floors