Tuesday, March 3, 2015

The East Luxe is 70% rented; Petco confirmed for retail space



People apparently want to live in The East Luxe, Ben Shaoul's new 20-unit rental building at 31-33 Second Ave.

According to a release via reps from brokerage firm Platinum Properties, 70 percent of The East Luxe between East First Street and East Second Street has been rented "in just 8 weeks on the market."

Here is more info from the release:

Two of three four-bedroom rental units were just released starting at $6988 (this is net effective pricing after one free month) and the building will be offering a third four-bedroom unit onto the market in mid-March for April occupancy. Renters will have the opportunity to select from 3 different 4-bedroom layouts; 2 out of 3 of the units have 14-ft. ceilings.

And!

Completely renovated and redesigned by developer Ben Shaoul, the elevator building has landscaped roof deck with views of the Empire State Building, Chrysler Building, and the Manhattan Bridge. Each unit is appointed with condo finishes offering washer and dryer units in each apartment, stainless steel appliances, granite countertops, and marble bathrooms.

And here are a few interior shots via Platinum…







In addition, Platinum announced the previously reported news that Petco has signed on to be the retail tenant in the building's 3,500-square-foot storefront.

Previously on EV Grieve:
Ben Shaoul planning a 3-story addition at 31-33 Second Ave.

Bracing for 3 new floors at 31-33 Second Ave.

Checking in on the work in progress at 31-33 2nd Ave., where Ben Shaoul is adding 3 new floors

Ben Shaoul's bland new 2nd Avenue building is called The East Luxe

More about The East Luxe, Ben Shaoul's new 20-unit rental on 2nd Avenue

[Photo of 31-33 2nd Ave. from 2009 by LuciaM via Panoramio]

20 comments:

Anonymous said...

The only thing they forgot to mention was the vomitorium on the roof and University the tenants will attend.

nygrump said...

Petco - now we're as interesting as a strip mall. HEIL REIT!

Giovanni said...

It would be really nice if EV Greve would one day post a picture of the FRONT of this building. We loyal readers are getting sick and tired of looking at pictures of the building's unsightly, butt-ugly pitch black backside. Our eyes yearn to visually savor what this important East Village architectural treasure actually looks like. Because we all know no one would ever dare to put the back of the building in the front, except for maybe Ben Shaoul.

Anonymous said...

The ugly exterior is yet another example of brutalist architecture.
At least it's not an all-glass façade.

Bill, enemy of government and brutalist architecture

Anonymous said...

perfect type dorm block housing for Interloper-Bro's who when done puking along Second Avenue will complain about the customers at The Cock disturbing their overpriced sleep.

Gojira said...

Another thing they forgot to put in here were bedrooms in which you can actually fit something other than a bed and a piece of crappy art. Where, oh where, would I store my 400 dollar wallet?!?

Anonymous said...

Guess ya have to hang your TV from the fridge.

Former East Villager said...

"Luxe" seems misleading. I see a windowless kitchen with a sofa and a dining wall for two people.

It's more an overpriced starter apartment rental?

The wallet can go in the nightstand. The person sleeping on the other side must have to be slim indeed.

I've happily lived in cramped quarters but this seems so cold and charmless--and cramped.

Anonymous said...

brutalist architecture is a beauty compared to this beast.

Anonymous said...

This is for all purposes a new build yet the kitchen / living room? looks like the tiniest of tenement building apartments. So I guess this falls under the architecture trend of "tenement chic" or maybe this mess is the by product of making 5 bedrooms in a space that should not have more than 2.

Ken from Ken's Kitchen said...

3 and 4 bedroom apts and the kitchen/living room combo is tiny. This is nothing more than very expensive student housing.

Anonymous said...

9:31 am -- love the "overpriced sleep."
I think I suffer from overpriced insomnia.

Goggla said...

No windows in the living/kitchen area either. No thanks.

Anonymous said...

I know I'll probably be chased out of here by an angry mob for saying this but yay for Petco. That's right, I am a dog owner and I don't care who knows.

Anonymous said...

Can't even begin to imagine the stench of 3 or 4 bros living in a windowless bathroom/livingroom set up.

Anonymous said...

It looks, appropriately, like a glitzed up dorm apartment. So much for the appeal, since it all works subliminally:

you . . . will . . . sleep . . here . . .tonight . . . whatever the price.

Anonymous said...

Go to Whiskers on 9th st. Local biz.

Anonymous said...

Petto will do splendidly here. Has any else noticed the how many young people have dogs now? I know it is not cheap to own a dog and take proper care of it so to me this means with more affluent residents comes more dogs. I also don't get why a 20 year old would want to be house bound at that time in their life. Travel, staying over a friend's house overnight, staying out late are not possible with such a responsibility.

Anonymous said...

Even railroad apartments in every tenement have a window in the living room, not to mention a small window in the kitchen and sometimes even in the bathroom. This place put all the bedrooms on the front side with the windows and all th living spaces inside with no natural lighting or ventilation. Wow nice planning you genius architects. Even little children know to put a pinhole in the shoebox so their little rodent pets can breathe.

Anonymous said...

New Law tenements (circa 1906 and later if memory serves) were built with the window and lightwell requirement.

This does seem like a step backwards from that point of view.