Friday, December 19, 2014

More about The East Luxe, Ben Shaoul's new 20-unit rental on 2nd Avenue



Just last Friday we pointed out that Ben Shaoul's new rental building at 31-33 Second Ave. had a fancy name to go with the 1970s-student-housing architecture — The East Luxe.

For more, we turn to the news release that arrived yesterday from the brokerage firm brokering the new building:

Completely renovated and redesigned, the 20-unit building offers one bedrooms through four bedroom apartments with slated occupancy for the beginning of 2015. The building, which offers units starting at $4,235 and your 2nd month of rent free, has an elevator and landscaped roof deck with views of the Empire State Building, Chrysler Building, and the Manhattan Bridge. Each unit is appointed with condo finishes offering washer and dryer units in each apartment, stainless steel appliances, granite countertops, and marble bathrooms.

"The East Luxe is a true gem in the East Village," says Khashy Eyn, Founder/CEO of Platinum Properties. "We are excited to represent this boutique luxury property, which is distinct from any rental building that is currently on the market."

Distinct from any rental building that is currently on the market maybe ... not unlike Ben Shaoul's Bloom 62, which lists similar amenities.

Previously on EV Grieve:
Ben Shaoul planning a 3-story addition at 31-33 Second Ave.

Bracing for 3 new floors at 31-33 Second Ave.

Checking in on the work in progress at 31-33 2nd Ave., where Ben Shaoul is adding 3 new floors

Ben Shaoul's bland new 2nd Avenue building is called The East Luxe

11 comments:

Anonymous said...

Oooh, a 5 floor building with an elevator! I feel like the Queen of England!

Ken from Ken's Kitchen said...

"The East Luxe is a true gem in the East Village," sounds a little bit hyperbolic. "The East Luxe is a cubic zirconia in the East Village," is more accurate - except that the rents don't reflect it.

Goggla said...

Uh, no, it looks exactly like every other fugly faux-lux monstrosity sprouting up like mushrooms around here.

Giovanni said...

I must ask again, is that a picture of the front of the building or the back?

Anonymous said...

OH MY GOD THIS BUILDING IS SO UGLY PLEASE JUST STOP.

Gojira said...

@Giovanni, it's actually a picture of Ben Shaoul's soul. Such as it is.

Giovanni said...

Well I'm sure the front of the building looks much better.

Anonymous said...

that is the front!

Giovanni said...

I'm sure that is not the front of the building since no one in their right mind would build a building that ugly. They must have built it backwards, therefore the back is in the front and so the front must be in the back. Now if someone would just take a picture of the back of this building I'm sure we would all like to see what an architectural masterpiece this building really is.

Anonymous said...

We are missing a simply gorgeous view of the ground floor! Palatial open windows, plush landscaping, artisanal-gated entrance, 24-hour carriage-style concierge. So whoever photographed this has done a terrible disservice to our regal real estate marketeers, whose humble well-intended humanitarian attempts at uplift are being shamelessly ridiculed and unfairly derided here. Shame on you all! Have you no decency?

Giovanni said...

I just learned the back of rebuilding is even worse than the front, which means they must have put the nice part of the building either on the side or on the bottom.