Units at the new luxury condo at 277 E. Seventh St. near Avenue D hit the market in early October.
Hilarity ensued in the accompanying marketing materials:
This intimate new development presents a bold alliance of concepts and materials. The neutral concrete façade incorporates the pewter patina of weathered zinc panels arranged in a vertical “reveal” pattern with glass curtain walls and balconies facing north and south, framed in architectural stainless steel mesh. The result is a contextually and thoughtfully designed newcomer to the heart of the East Village’s vibrant and diverse neighborhood, best known as the birthplace of the Beat Generation poets, experimental theater and music and the post modern art movement.
Shockingly, not a single unit, which are in the $1 and $2 million range, is in contract after two-plus months. Which is why The Real Deal reports that broker Ryan Serhant, star of “Million Dollar Listing New York,” is taking over the sales.
His team will be rebranding the building the ominous sounding "Seven East Village" early in the New Year "with a high-profile launch party." (Can't wait to read about it on Page Six!)
Part of the rebrand will be creating a bike-sharing program for the building and auctioning off a Vespa at the launch party.
Previously on EV Grieve:
The next sliver of space for development: The parking lot at 277 Seventh St.
Seventh Street parking lot destined to become 6-floor apartment building
A look at the dwindling number of East Village lots
Pricing and interior shots of the 'intimate new development' at 277 E. 7th St.