Hold the phone: An AT&T store is coming to this corner of 14th Street and 1st Avenue

An AT&T store will be the new retail tenant for the southwest corner of 14th Street and First Avenue (237 First Ave.), per data from The Real Deal.

The lease for the 1,500-square-foot space was recorded on Oct. 10. No word on the rent or a possible opening date.

With this arrival, two of businesses at this intersection will be phone stores. There's a T-Mobile on the southeast corner.

The previous tenant at No. 237, Vitamin Shoppe, closed last November after nine years on this SW corner.


[Photo from November 2018]

H/T Upper West Sider!

The Vitamin Shoppe on 14th Street and 1st Avenue is closing

The closing signage is up on the southwest corner of 14th Street and First Avenue ... where the Vitamin Shoppe outpost will vacate the space on Nov. 17 ...



The listing for the space doesn't include the asking rent.

Nor sure why this location, which arrived in January 2009, is closing. (Leaving ahead of the L Train Apocalypse?)

This past summer, The Motley Fool listed the Vitamin Shoppe as a brand that may not make it through 2018:

Its sales tumbled for six straight quarters, and analysts expect it to post a 5 percent sales decline and a net loss for the full year. Vitamin Shoppe’s stock tumbled more than 80 percent over the past three years.

Its ongoing store closures might soften the impact on its margins, but it also weakens its brand presence against GNC. There are persistent rumors about GNC merging with Vitamin Shoppe, but combining two losers won’t make a winner ...

The Vitamin Shoppes on Broadway at Astor Place and Union Square East will remain in business.

Blink, and there's a Vitamin Shoppe

Just seems like yesterday that I mentioned a Vitamin Shoppe was opening on 14th Street and First Avenue...The last few months have seemingly zipped by...and Vitamin Shoppes must be easy to create.