We don't know who's behind this Tex-Mex-style taqueria (aside from Wayne and his sons!), which appears to be a new brand. (There's only one Instagram post about it; only a little else is available about the establishment.)
Wayne & Sons takes over the space from Dear Rufino, another taco shop that was only in operation for a few months before moving to West 50th Street in the spring.
Sincerely, Ophelia, the speakeasy in the back of the address remains in operation.
