About the In-N-Out Burger ads for 2nd Avenue and St. Mark's Place

An EVG reader shared the above photo from today on the NE corner of Second Avenue and St. Mark's Place for In-N-Out Burger NYC 2023. 

The plywood surrounds 132 Second Ave., where Dallas BBQ closed last December after decades in business here. Legal notices via the State Liquor Authority here mention that hospitality vet Curt Huegel is opening a new bar-restaurant in the space. 

Anyway, as far as anyone knows, In-N-Out Burger doesn't have any plans for an NYC outpost ... with the furthest eastern outpost arriving in Tennessee sometime in 2026.

Fake In-N-Out Burger ads have made the rounds in NYC through the years (like here and here), much to the chagrin of the chain's many fans. So this is likely a gag... (and so far away from April 1). Updated: The company told Eater the ads are FAKE!

In-N-Out Burger opened up in 1948 as California's first "drive-thru" hamburger stand.

Noted

From earlier this week... Fake ad for "Ivamka Trump's Sweatshop for Women" spotted on St. Mark's Place between Second Avenue and Third Avenue... "A Presidential Parody" via Maia Lorian and Abe Lincoln Jr. ...

Nike knows I'm miserable now

Marina Galperina at Animal New York points us to the latest faux ad from KATSU... here on Avenue A near 12th Street, Morrissey is making for an unlikely Nike spokesperson...

[Animal New York]

jdx has a set of KATSU ads from the Bowery here.