Salt water daffy

The latest from the Pretzel Crisps folks.... And here's a little background on the previous Pretzel Crisps campaigns....

Another pretzel ad plot twist

A quick Pretzel Crisps ad recap:

The first ad!



Complaints! Then!



Still, complaints! Now!



NYC the Blog has been busy reporting on this story. You can read it all here.


Previously on EV Grieve:
Into thin air: Pretzel maker removing 'too thin' ads


[Thanks to Thanks to EV Grieve reader K. Knipfing for the top two photos]

Into thin air: Pretzel maker removing 'too thin' ads

As you may recall last Thursday, we posted this photo from EV Grieve reader K. Knipfing ... pointing out the new make-us-feel-badly-about-our-bodies ad on the northeast corner of First Street and First Avenue...



NYC the Blog has been all over this too... even corresponding with the company:

Perry Abbenante, Vice President of Marketing at Snack Factory LLC, maker of Pretzel Crisps, responded to an email request for comment shortly after, explaining that they have been monitoring the situation, and will be "making some adjustments to the campaign."

And now!

He just followed up, and informed NYC The Blog: "Based on the feedback received from you and other bloggers, we will be taking the ‘You can never be too thin’ ads down."

The company has also apologized.

Ads on First and First still want us to feel badly about our bodies

EV Grieve reader K. Knipfing points out the new ad on the northeast corner of First Street and First Avenue...



"You can never be too thin." As K put it: "A timeless message from Pretzel Crisps lightly reminding you that you will never reach any 'goal' when it comes to your body."

Previously at this spot, H&M advertised its $4.95 "bikini tops" ...