Duade Reade has Mario Lopez gracing its exits (and disguising the store's security system). Not to be outdone, Rite Aid (at least the one on 14th Street between Avenues A and B) wants us to smell like David Beckham.
The Times has a dandy piece today on why every new condo name these days seems to have something to do with the sky.
. . .the floor-to-ceiling glass towers popping up in record numbers across New York City are starting to sound an awful lot alike.
Two new high-rises, one on the Upper East Side, the other in Brooklyn, a have the same name: Azure, a deep shade of blue. Seem familiar? It should. On the Lower East Side, another new building is called Blue.
Sky House, under construction on East 29th Street, is not to be confused with the Cielo (Italian for “sky”), on East 83rd Street. And then there are Star Tower, in Long Island City, and Solaria, in the Bronx.
It is an unintended consequence of the city’s historic building boom: a traffic jam of similar sounding names. To showcase the sweeping views from buildings with huge, wrap-around windows, real estate developers are flocking to a set of words that evoke the sky, clouds and stars.
Builders say there are only so many ways to describe a glass box, the undisputed architectural aesthetic of the moment. Similar names, they argue, are inevitable.
Classic!
(And what, no My Blue Heaven as a name for a condo?)
Meanwhile!
Trends in New York building names are not new. Builders seized on the American West around 1900, producing the Wyoming, on West 55th Street, a block away from the Oregon, on West 54th, and across the park from the Idaho, on East 48th. And, of course, there is the Dakota, on West 72nd Street.
Soon after, a wave of Francophilia yielded the Bordeaux, the Cherbourg and the Paris. Native American motifs were enshrined in the Iroquois, the Seminole and the Waumbek.
Trees (Laurel), Greek mythology (Helena) and Spanish cities (Madrid) have all woven their way into the city’s skyline.
And mailing addresses are often used as building names, especially when the street is considered prestigious, like Park Avenue or Perry Street, in the West Village.
Occasionally, names flop. When developers converted the Stanhope Hotel, across from the Metropolitan Museum of Art on Fifth Avenue, into luxury apartments two years ago, they called the project the Stanhope. Few takers emerged, and the name was discarded in favor of the street address, 995 Fifth Avenue.
What is striking about the latest wave is just how closely — or haphazardly — some of the names overlap.
The goal, after all, in a crowded real estate market like New York, is to stand out, not to blend in, said Mr. Wine, of Related. Most of the units in the new towers go for $1 million or more.
“You need to be distinctive,” he said, “and a good name can do that.”
Oh, lordy, there's more. But my head is going to explode.
There's one stretch of the city downtown refreshingly free of Whole Foods...or Gardens of Edens...or Gourmet Garages...or...
The C Town at 5 St. James Place has a 1970s suburban feel to the exterior. Meanwhile, about 100 yards north, there's Peter's grocery store at 25 Madison Street on the corner of St. James Place.
That's Albert Hammond Jr.. who was a good sport and did the "Six Seconds With" feature in Page Six the Magazine (the content is finally available online) on June 29. The second solo record -- ¿Cómo Te Llama? -- from the guitarist for the Strokes comes out today.
The East Village resident was asked:
What’s your favorite place to people watch? The Gracefully deli on Avenue A between Second and Third. You can see the whole spectrum, from crazies to beauties, walk by.
Where’s your favorite bar in the city? In the 10 years I’ve been here, I haven’t found one. I’d like someone to build a nice one that’s not behind velvet ropes and filled with pretentious people. [EV Grieve note: Safe answer. Do you really want to tell people where you like to drink?]
If you were mayor of Gotham, what would you change? I’d lower the rent for stores so all of the cool, small shops could afford to stay afloat. The huge chains are making the city start to lose its personality.
He also said: “On the weekends, the East Village can be overrun with undesirables,” says Albert. “But I love Manhattan. I’ve been around the world and it’s my favorite city.”
Sidebar: Why is this feature titled "Six Seconds With..." It takes more than six seconds to read.
Uh, meanwhile, here's the video to "Back to the 101," a song from his debut record, Yours to Keep, one of my favorites from 2006:
Bonus: Hammond keeps a food diary for Grub Street!
We're at the Regal Battery Park 11. Something seems to be amiss -- nearly 50 people are in line for the first screenings of the day. Still, things are moving well enough even though only one person is selling tickets. (And the Fandango machine things are down.) Anyway, we're all just fine. Except for one agitated woman in her early 40s. She seems to be dressing down the rather doofy fellow she's with. She moves from the middle of the line to the front and asks, not really politely, if she could cut -- her movie has already started! The first fellow she asks was having none of it. "It's not my fault you're late." She tries the next woman in line, who was sympathetic, but firm, "I'm cutting it close myself." The agitated woman sighs and returns to her place in line. Finally, she gets her turn at the window. And what is she there to see?
There are places about which you aren't supposed to write . . . Remember, if you write about it, some editwat at TONY or the Post or Hello! will write about it too. Then some location manager for Sex and the City II: Carrie's Abortion will see it and boom, it's a stop on a tour bus.