Photos and reporting by Stacie Joy
Several readers have asked recently about the under-renovation retail space at 316 Bowery at Bleecker Street — the former home of the bespoke J.Crew men's shop, which closed in early 2024.
Now there's some movement.
The freshly painted storefront and cleaned-up windows offer the first clues: The space will soon house ATANY, a made-to-order T-shirt shop where customers can be measured in-store and have shirts tailored while they wait.
The concept centers on custom-fit tees in a variety of materials, fits and styles, with black and white serving as the initial color options.
According to the owners, the idea grew in part from conversations around men's body image and the challenge of finding properly fitting t-shirts off the rack.
While the focus is on men's tees, the shop says anyone can order from the custom sizing program.
Freemans will oversee the coffee service, allowing customers to grab a drink while their shirts are being made. Measurements will also be saved for future reorders or sizing adjustments.
A friends-and-family trial is expected soon, with a public opening planned in the next few weeks.
And for those worried about the Shepard Fairey Bad Brains mural on the building: The owners said it's staying put — and that they fought to preserve it.
