Angelina Jolie has announced a new venture,
Atelier Jolie — "a creative collective for self-expression" — opening this fall at a notable address — 57 Great Jones St. between the Bowery and Lafayette.
The two-level building was once owned by Andy Warhol ... and Jean-Michel Basquiat was living and working in the second-floor studio at the time of his death in 1988.
Jolie made the announcement on Instagram last night...
This space had been
on the rental market since last November. The back of the ground-floor space was home to Bohemian, an invite-only Japanese restaurant that provided some
intrigue for food writers 10-plus years ago. (As we understand, Bohemian's parent company, Play Earth Inc., owns the building.)
Atelier Jolie will serve as a workshop for under-represented tailors and designers who will then be able to showcase their work from 57 Great Jones.
Here's a more detail description of the business via the Atelier Jolie
website:
I am building a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world. A place to have fun. To create your own designs with freedom. To discover yourself.
We will use only leftover, quality vintage material and deadstock. You will be able to repair or upcycle pieces from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning.
We hope to create a community of creativity and inspiration, regardless of socio-economic background. We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill. And as we work with global artisans and creators, we hope to help share the richness of their cultural heritage and support the development of their own businesses.
It's all new, and I'm more of an artist than a businesswoman. I hope to see you there, and to be one of the many creating with you within our new creative collective.
Jolie's social media and website note the building's history: "A privilege to be in this space. We will do our best to respect and honor its artist legacy with community and creativity."
The building's façade has served as an ad-hoc memorial to Basquiat through the years. On the 30th anniversary of Basquiat's death in 2018, his friend and SAMO© collaborator, Albert Diaz, along with Adrian Wilson, created a mural that read: "I didn’t sign up to be used as a face for name brand crap." (Wilson also curated a pop-up gallery here.)
In February 2022, workers
painted over all the tributes... though, the various wheatepastes and tags eventually made a comeback, as the top photo from this morning shows. Jolie will
reportedly leave the building's exterior as is.
You can read this
post at Village Preservation for more history of the building, which once served as the HQ for Five Points Gang ringleader Paul Kelly.
This happened late last summer here between the Bowery and Lafayette. (We've been told the person who did this is obsessed with Basquiat, who lived and worked in the building once owned by Andy Warhol from 1983 to his death in 1988.)
