The Caswell-Massey pop-up shop has officially popped up on the Bowery

The Caswell-Massey pop up is now open at 312 Bowery at First Street. (First mentioned here.)

The space is a retail/exhibit combo celebrating 267 years of the American fragrance house, whose first NYC store opened in the 1860s. (Their flagship location on Lexington at 48th in the Barclay Hotel was around from 1926 until 2010.)

A Caswell-Massey rep told me that this outpost will be open through the December holidays and into early Spring 2020.

Caswell-Massey popping up on the Bowery

The American fragrance house Caswell-Massey, around since 1752 (it purportedly made George Washington’s cologne), is setting up a pop-up shop at 312 Bowery at First Street...



The space will be a retail/exhibit combo celebrating 268 years of the brand, whose first NYC store opened in the 1860s. (Their flagship location on Lexington at 48th in the Barclay Hotel was around from 1926 until 2010.)

A Caswell-Massey rep told me that this outpost will be open this fall ... and through the holidays and into early Spring 2020.

Until July, this space was home to MoMaCha then MAMACHA Café, which closed amid ongoing lawsuits with MoMa, who was unhappy with the perceived infringement on its nickname and logo.