Wednesday, October 16, 2019

Caswell-Massey popping up on the Bowery

The American fragrance house Caswell-Massey, around since 1752 (it purportedly made George Washington’s cologne), is setting up a pop-up shop at 312 Bowery at First Street...

The space will be a retail/exhibit combo celebrating 268 years of the brand, whose first NYC store opened in the 1860s. (Their flagship location on Lexington at 48th in the Barclay Hotel was around from 1926 until 2010.)

A Caswell-Massey rep told me that this outpost will be open this fall ... and through the holidays and into early Spring 2020.

Until July, this space was home to MoMaCha then MAMACHA Café, which closed amid ongoing lawsuits with MoMa, who was unhappy with the perceived infringement on its nickname and logo.


Carol from East 5th Street said...

I always loved Caswell Massey! I hope they retain some of the flavor and decor of the original store. Can't wait to visit!

Unknown said...

It's now open for business! The Bowery Shop has a modern vibe but there are lots of hidden secrets here - including a collection of vintage Perfume Bottles for purchase, artifacts from the archives on display, and all the scents and soaps that made the Brand famous including the Number Six Cologne that George Washington wore, as well as new collections done with the New York Botanical Garden and a set of Tonics from rare plants at Yellowstone National Park. Gorgeous shop!