Wednesday, October 16, 2019
Caswell-Massey popping up on the Bowery
The American fragrance house Caswell-Massey, around since 1752 (it purportedly made George Washington’s cologne), is setting up a pop-up shop at 312 Bowery at First Street...
The space will be a retail/exhibit combo celebrating 268 years of the brand, whose first NYC store opened in the 1860s. (Their flagship location on Lexington at 48th in the Barclay Hotel was around from 1926 until 2010.)
A Caswell-Massey rep told me that this outpost will be open this fall ... and through the holidays and into early Spring 2020.
Until July, this space was home to MoMaCha then MAMACHA Café, which closed amid ongoing lawsuits with MoMa, who was unhappy with the perceived infringement on its nickname and logo.