[Updated] The First & First Finest Deli is no longer called that

I don't know when this signage switcheroo happened... in any event, the MTA-stop-friendly First & First Finest Deli at 18 First Ave. between First Street and Second Street is now a very noticeable...



...Food U Desiere 3. (Not sure if this is supposed to be Food U Desire 3. There are other Food U Desire locations in NYC, as the 3 would suggest.)

Anyway, if anyone has any Food U Desiere 3 inside information, please leave a detailed comment. (Same phone number, same employees.)

The space was Roger's Garden, which was rehabbed back in 2011...



Updated 11/19

The sign now reads Food U Desire 3... got rid of that extra e