Noted

The IHOP-IHOb reveal occurred this morning.

Here's USA Today:

IHOP announced that it was changing its name to "IHOb," with the “b” denoting burgers. The change is not permanent, a company spokeswoman said, but rather is a move to promote its new burger line.

Known for its pancakes, the newly dubbed IHOP is releasing seven Ultimate Steakburgers as part of its rebranding effort — all the while keeping its breakfast items on the menu.

Unfortunately, the name change didn't go the way that some people wanted...

International House Of Brian Eno https://t.co/u54UfQgDLK

— Brian Eno (@BrianEnoMusic) June 10, 2018

Noted

[EVG file photo]

Major changes appear in store for IHOP Way, aka 14th Street between Second Avenue and Third Avenue.

Per the Post today:

IHOP says it’s changing its name to IHOb, and it will explain why on Monday.

The 60-year-old franchise’s coy announcement was made on Twitter on Tuesday.

“For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb”

Grub Street weighs in on the marketing gimmick here.

This IHOP location opened in September 2011.