Wednesday, June 6, 2018

Noted


[EVG file photo]

Major changes appear in store for IHOP Way, aka 14th Street between Second Avenue and Third Avenue.

Per the Post today:

IHOP says it’s changing its name to IHOb, and it will explain why on Monday.

The 60-year-old franchise’s coy announcement was made on Twitter on Tuesday.

“For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb”

Grub Street weighs in on the marketing gimmick here.

This IHOP location opened in September 2011.

14 comments:

Anonymous said...

breakfast undoubtedly.

Giovanni said...

Nope, not breakfast, It’s the International House of Biscuits! Peelin’ Potatoes returns to the East Village!

Anonymous said...

My guess b for "brawls".

Shawn G. Chittle said...

It’ll be short for iHobbit, a joint Apple and Lord of the Rings themed restaurant chain

Gojira said...

International House of Bullsh^t?

Scuba Diva said...

International House of Bagels; if you can't beat 'em, join 'em.

Maybe they'll serve both New York and Montreal-style (à la Black Seed.)

JQ LLC said...

I don't want to read Grub St. it's obvious the one-time decent pancake chain restaurant is pulling some social media stunt with the new and visiting high rolling dimwits populating your town.

Any news that the chain got a liqour permit, maybe the b stands for beer. This might be a job for the night mayor.

Anonymous said...

It's not a b.....it is an upside down p....so it is still International House of Pancakes.....they are just turning things upside down for a while...like public opinion....or is that buplic obinon?

DrGecko said...

bankruptcy?

JQ LLC said...

Ooh ihob is acting disruptive

Giovanni said...

Maybe it’s the International House of Bulimia.

Anonymous said...

A flipped pancake is still a pancake.

DrGecko said...

@anon 9:58

You're implying something about Paul Manafort, right?

Giovanni said...

@DrGecko Paul Manafort is a waffle, and waffles never flip.