Showing posts with label Isshiki Matcha. Show all posts
Showing posts with label Isshiki Matcha. Show all posts

Saturday, August 17, 2024

The long-ass line this morning in the East Village for those viral chocolate muffins from the Olympic Village

Photos by Steven 

"Muffin Mania" has descended upon the East Village. 

This morning, Isshiki Matcha at 138 Second Ave. between St. Mark's Place and Ninth Street is (was!) serving up the fudge-centered chocolate muffins that became a thing during the Paris Games. It started when Norwegian distance swimmer Henrik Christiansen posted some TikTok videos raving about the creations served at the Olympic Village. You know the rest!

So Isshiki Matcha said they "imported 300 muffins from Coup de Pates France, the actual supplier of the Olympic Village muffin."
The line started about 100 feet east on Saint Mark's, split into at least two lines on Second Avenue, and wrapped around Ninth Street.
An RSVP was required, by the way.

No word of any selfie-related injuries while posting photos and videos of the muffins.