What's going on with Pop's Eat-Rite on St. Mark's Place

Workers recently removed the Pop's Eat-Rite signage outside 123 St. Mark's Place. 

The quick-serve plant-based burger joint had been closed the past year, prompting occasional queries from several EVG readers. So we reached out to Robert Ceraso, owner and creative director of the Endless Hospitality Group, about the status of Pop's, which debuted in September 2020. 

For starters, he said that this was always meant to be a temporary pop-up between Avenue A and First Avenue ... "utilizing the space during the pandemic and getting our employees back to work following the shutdown." 

However, Pop's did build a following during its time here. 

"We have been talking to some landlords in the neighborhood about a smaller space to re-open Pop’s. We think that it would be better served in a smaller space with fewer seats inside and more of a focus on to-go and delivery," said Ceraso, whose other East Village establishments include the Wayland, Good Night Sonny and the Wild Son. "People still ask about it all the time, and we would love to get it back open as soon as possible."

Pop's Eat-Rite debuts on St. Mark's Place

Pop's Eat-Rite, a plant-based burger joint from the Good Night Sonny-Wild Son team, opened yesterday at 123 St. Mark's Place between Avenue A and First Avenue. (First reported here.) 

Pop's is serving a classic smashburger, made using Impossible Meat. 

Per their website: "Our meatless menu is our updated take on a classic burger stand, with fries, veggie sides, vegan donuts, soft-serve, smoothies and frozen lemonade and will be entirely free of animal products. "

You can find the menu online here. Or gaze at this...

Moving forward, the quick-serve stop with a to-go window will be open from noon to 10 p.m. Tuesdays through Sundays.

Earlier in 2019, the team at Endless Group Hospitality had plans for a steakhouse at No. 123 (most recently Mr. White). However, CB3's SLA committee nixed a full-liquor request for that spot in March 2019.

Wild Son-Good Night Sonny team bringing plant-based burgers to St. Mark's with Pop's Eat-Rite

Signage is up now at 123 St. Mark's Place between Avenue A and First Avenue for Pop's Eat-Rite, a plant-based burger joint...



Here's more about the operation via the team behind Good Night Sonny, the Wild Son and the Wayland:

Pop’s Eat-Rite is a plant-based fast service burger joint, opening on St. Mark's Place in September 2020. We will serve a classic smashburger, made using Impossible Meat. Our meatless menu is our updated take on a classic burger stand, with fries, veggie sides, vegan donuts, soft-serve, smoothies and frozen lemonade and will be entirely free of animal products.

Pop’s was born from the idea that the landscape of the restaurant industry has changed suddenly and like never before. In these times we want to offer our neighborhood a convenient, responsible product at a fair price...

Earlier in 2019, the team — Robert Ceraso and Jason Mendenhall — had plans for a steakhouse at No. 123 (most recently Mr. White). However, CB3's SLA committee nixed a full-liquor request for that spot in March 2019.