Royale looking forward to the next 10 years on Avenue C

As we've been reporting, the owners of The Wayland on Avenue C are planning on opening a new neighborhood bar called The Drift ... first at 129 Avenue C, then when those plans didn't work out, at 157 Avenue C, the current home of Royale. In fact, co-owners Robert Ceraso and Jason Mendenhall were on this month's CB3/SLA agenda for a new liquor license for the space.

Apparently, this is no longer in the making at the Royale space. We heard from Royale's management yesterday, and they assured us that they aren't going anywhere ... Royale even renegotiated a new 10-year lease at No. 157 between East Ninth Street and East 10th Street.

Here's a statement that Royale management shared with us:

As we go into our 10th year of business, we would like to thank all of our loyal customers for their dedicated patronage. We are unendingly grateful to all of our wonderful neighbors, who together have helped to weave the complex and rewarding fabric of this exceptional community.

After being welcomed so many years ago, we have always attempted to return the favor the only way we know how: with a smile, a burger, and a place you can hopefully call your home away from home.

Even when tragedy struck in the form of Hurricane Sandy leaving us as well as our neighbors struggling, it was your continued love and support that allowed us to grow and move forward.

Most of all, though, we just feel really damn lucky to be part of your lives.

All of us at Royale are looking forward to serving our beloved community for the next 10 years and we hope that you will join us.

Happy 2016,
Royale

We asked Ceraso for comment on this development.

"The Wayland supports the Royale team's decision to continue at their location on Avenue C. They have always been good neighbors and we are glad that they will continue to be for years to come," he said via email.

And as we noted yesterday, Ceraso is hosting a neighborhood meeting tonight at the Wayland, 700 E. Ninth St. at Avenue C. This meeting is still a go, though the agenda is slightly different with the Royale space off the agenda.

"We still extend our invitation to our neighbors to come and have a sit down with us at the Wayland to discuss anything and everything anyone has on their minds and to try to start a healthy dialogue between neighbors and bar owners that we hope can benefit all of us," Ceraso said. "We’ll serve some food and some drinks and hopefully make some new friends."



Previously on EV Grieve:
Wayland owners catching a Drift on Avenue C

Wayland owners now eyeing Royale space for The Drift on Avenue C

Wayland owners hosting a neighborhood Q-and-A tomorrow night about new venture at 157 Avenue C

Wayland owners hosting a neighborhood Q-and-A tomorrow night about new venture at 157 Avenue C

[Image via Instagram]

Last week, we reported that Robert Ceraso and Jason Mendenhall, who own The Wayland at 700 E. Ninth St. at Avenue C (as well as Good Night Sonny on St. Mark's Place and First Avenue), have plans to open a new bar called The Drift in the current Royale space at 157 Avenue C between East Ninth Street and East 10th Street.

Next Monday, Ceraso and Mendenhall will appear before CB3's SLA committee to apply for a new liquor license for No. 157. (The meeting is at 6:30 p.m. in the CB3 office, 59 E. Fourth St. between Second Avenue and the Bowery.)

Ahead of that, Ceraso promised to hold a Q-and-A with neighbors who may have any questions about the new venture... or anything else related to his bars. Below, Ceraso provides details about the meeting... as well as responds to some of the comments in the previous post accusing him of running a loud bar, etc.

My bars follow all the rules. Close our doors on time. Always monitor our noise levels. Serve food all hours. Have responsible security staff and managers/owners on site every day. Always do what we say we are going to do at CB3 SLA meetings.

We have no tvs, we never participate in bar crawls or Santacon, don’t offer boozy brunches and The Wayland keeps live music alive in a neighborhood that has lost most of it’s music venues, 4 nights a week as a labor of love. We have strong relationships with our neighbors at 700 E. Ninth St. and we have gardens on both sides of our bar with no direct neighbors across either street.

So I ask myself, who could I be offending with my bluegrass and dixieland live music and mostly rock 'n' roll soundtrack for the rest of the evenings?

I was going to do a Q-and-A for 157 Avenue C anyway, why not start a monthly meeting where our neighbors can not only talk to me but also maybe down the road we can get some other business owners involved as well?

This Tuesday Jan. 5 from 5 to 7 p.m., I’m hosting a meeting at The Wayland for anyone who has questions or concerns about anything we are doing, including The Wayland, Good Night Sonny and 157 Avenue C. Refreshments will be served.

Hopefully we can have some good discussions about living together and maybe some of your more adamant commenters will show up and meet us face to face.

Previously on EV Grieve:
Wayland owners now eyeing Royale space for The Drift on Avenue C

Wayland owners now eyeing Royale space for The Drift on Avenue C

The owners of The Wayland still intend on opening a neighborhood bar called The Drift on Avenue C, though now in a different location.

As we first reported in October, Robert Ceraso and Jason Mendenhall, who own The Wayland on Avenue C and East Ninth Street, had designs on part of Babel's hookah footprint across the street at 129-131 Avenue C. That's no longer in the works, and a backup plan has emerged with Royale, the sports bar with well-reviewed burgers at 157 Avenue C between East Ninth Street and East 10th Street.

Ceraso and Mendenhall, who also own Good Night Sonny on First Avenue and St. Mark's Place, will now go back in front of CB3's SLA committee next month for a new liquor license for the Royale space. (The two had previously received the OK from CB3 for a license for 129 Avenue C. A handful of Avenue C residents spoke out against this application, which you can read about at Gothamist.)

We asked Ceraso for an update on The Drift.

For starters, he said the concept, a neighborhood bar with a small Latin-influenced menu featuring fish tacos and a few other items, is remaining mostly the same.

So what happened?

"The 129 space started to get complicated. The Babel operators decided that they didn’t want to give up the space anymore after we got our approval and the bar and building had some issues," Ceraso said. "We felt like it was all going in a way we weren’t happy with and something was telling us to give up the space."

After that initial disappointment, Ceraso learned that Royale, whose owners also run Cafecito at 185 Avenue C, was for sale.

"And that space just seemed perfect for The Drift," he said. "We can do the same thing we wanted to do inside but also have that amazing yard to utilize. The only change in the concept will be to further the planned daytime offerings — breakfast all afternoon, with aquas frescas, juices and cafe con leche, and take advantage of the backyard seating."

Ceraso and The Drift will appear before CB3 on Jan. 11. (You can read the PDF of their questionnaire at the CB3 website here.)

Ahead of that meeting, Ceraso said he'll be planning a neighborhood Q&A session in case there are any concerns about the outdoor space. (And no word just yet when Royale might close.)

The SLA meeting is Jan. 11 at 6:30 p.m. in the CB3 office, 59 E. Fourth St. between Second Avenue and the Bowery.

Previously on EV Grieve:
Wayland owners catching a Drift on Avenue C