As a summer heat wave sweeps the nation, the makers of Trojan™ Vibrations bring record highs into the bedroom by deploying a fleet of Trojan™ Vibrations Pleasure Carts across New York City. Brand ambassadors will be on hand to distribute free Trojan™ vibrators and pleasure seekers can take the "What's Your Vibe?" quiz onsite to find the perfect Trojan™ Vibrations product for them.
And, tonight, a Pleasure Cart will be on Third Avenue between 12th and 14th Streets from 7-10.
Andrew Adam Newman wrote about the campaign at The New York Times... Per the article:
Trojan plans to distribute 5,000 each of the Tri-Phoria device, which retails for $40, and the Pulse, which retails for $30, for a total retail value of $350,000. It goes without saying, surely, but Trojan asserts this is the biggest handout of vibrators ever.
Updated:
Well, this never happened. Gothamist noted that the Trojan folks and their marketing team never got the proper street permits. ... and this was this afternoon at the start of the giveaway in the Flatiron District... Meanwhile, on the Trojan Facebook page, people are pissed. Said one man:
After failing at 23rd St, I went to 13th and 3rd at around 6:30. There was a small group of people there. Closer to 7pm, the Ryder truck stopped in the middle northbound lane at the light for about 5 minutes, with flashers on. I was on the east side of 3rd, but crossed afterwards and a guy there said the driver said they were closed down for the day, no cart today, and then drove off. NOBODY EVEN GOT OUT OR STAYED THERE TO LET PEOPLE KNOW IT WAS CANCELED!
