Photos and reporting by Stacie Joy
BKLYN MACS debuted a few weeks back at 438 E. Ninth St. between Avenue A and First Avenue.
The husband-and-wife founders, Brooklyn natives Gene (pictured above) and Rebecca, serve "macaron-inspired desserts" and beverages (including Partners Coffee from Brooklyn).
Per the business website: "We've mastered and improved the classic French technique of macaronage to create the ideal macaron cookie shells — a balance between crunchy and chewy..."
Gene said that so far, the best-sellers from the rotating selection of 30-plus macarons include pistachio, fruity cereal, Mexican hot chocolate, and dulce le leche. (They also offer custom-printed macarons.)
The hours are Sunday-Wednesday 1-9 p.m., Thursday 1-10 p.m., and Friday-Saturday 1-11 p.m.
In 2019, the two quit their corporate jobs and launched Phivi Marketplace, an e-commerce events platform, before pivoting to desserts during the pandemic.
4 comments:
I walked past here on Thanksgiving morning from my volunteer shift. The owner who stood near the doorway as it was raining offered me a cup of hot chocolate. I just wanted to get home but thanked him anyway. His kindness impressed me. I need to stop by soon and purchase some yummy treats.
We already have an INCREDIBLE fresh-baked goods spot that also has a wide range of macaroons. It's right next door, at 440 East Ninth. It's called CONFECTIONARY.
I don't begrudge anyone starting a new business, but couldn't they have found another location that doesn't step on the feet of an already established and BELOVED business?
Confectionary is 100% vegan and not everyone likes vegan macaroons. I believe Bklyn Macs makes them the traditional french way, which is what most people are accustomed to.
Really?
Well, if their "macs" are so wonderful, WHY are they resorting to coaxing customers waiting on line at CONFECTIONARY to come into their copycat spot??
Today, a very cold day, CONFECTIONARY was packed with customers (including me!) and the interloper next door was EMPTY, reminding me of the deli that opened up next door to RAY's at 7th + Avenue A, hoping to steal his customers.
Every night, Ray had a long line waiting to be served, while the deli was empty. $300k later, the deli threw in the towel and we still have RAY's.
The same thing will happen on 9th Street....
Post a Comment