Openings: BKLYN MACS on 9th Street

Photos and reporting by Stacie Joy

BKLYN MACS debuted a few weeks back at 438 E. Ninth St. between Avenue A and First Avenue. 

The husband-and-wife founders, Brooklyn natives Gene (pictured above) and Rebecca, serve "macaron-inspired desserts" and beverages (including Partners Coffee from Brooklyn).

Per the business website: "We've mastered and improved the classic French technique of macaronage to create the ideal macaron cookie shells — a balance between crunchy and chewy..." 

Gene said that so far, the best-sellers from the rotating selection of 30-plus macarons include pistachio, fruity cereal, Mexican hot chocolate, and dulce le leche. (They also offer custom-printed macarons.)

In 2019, the two quit their corporate jobs and launched Phivi Marketplace, an e-commerce events platform, before pivoting to desserts during the pandemic.

The hours are Sunday-Wednesday 1-9 p.m., Thursday 1-10 p.m., and Friday-Saturday 1-11 p.m.

Coming attractions: BKLYN MACS on 9th Street

Photo by Stacie Joy 

BKLYN MACS, which will serve "macaron-inspired desserts" and beverages (including Partners Coffee from Brooklyn), is expected to debut Friday at 438 E. Ninth St. between Avenue A and First Avenue. 

The business started as Phivi Box, a dessert company offering subscription boxes for macarons and other desserts. This is their first retail outpost. (They have a kitchen facility in Sunset Park.) 

In 2019, the husband-wife owners of the business quit their corporate jobs and launched Phivi Marketplace, an e-commerce events platform, before pivoting to desserts during the pandemic.

You can keep tabs on BKLYN MACS via Instagram or its website.