Photos and reporting by Stacie Joy
BKLYN MACS debuted a few weeks back at 438 E. Ninth St. between Avenue A and First Avenue.
The husband-and-wife founders, Brooklyn natives Gene (pictured above) and Rebecca, serve "macaron-inspired desserts" and beverages (including Partners Coffee from Brooklyn).
Per the business website: "We've mastered and improved the classic French technique of macaronage to create the ideal macaron cookie shells — a balance between crunchy and chewy..."
Gene said that so far, the best-sellers from the rotating selection of 30-plus macarons include pistachio, fruity cereal, Mexican hot chocolate, and dulce le leche. (They also offer custom-printed macarons.)
The hours are Sunday-Wednesday 1-9 p.m., Thursday 1-10 p.m., and Friday-Saturday 1-11 p.m.
In 2019, the two quit their corporate jobs and launched Phivi Marketplace, an e-commerce events platform, before pivoting to desserts during the pandemic.
3 comments:
I walked past here on Thanksgiving morning from my volunteer shift. The owner who stood near the doorway as it was raining offered me a cup of hot chocolate. I just wanted to get home but thanked him anyway. His kindness impressed me. I need to stop by soon and purchase some yummy treats.
We already have an INCREDIBLE fresh-baked goods spot that also has a wide range of macaroons. It's right next door, at 440 East Ninth. It's called CONFECTIONARY.
I don't begrudge anyone starting a new business, but couldn't they have found another location that doesn't step on the feet of an already established and BELOVED business?
Confectionary is 100% vegan and not everyone likes vegan macaroons. I believe Bklyn Macs makes them the traditional french way, which is what most people are accustomed to.
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