Photos and reporting by Stacie Joy
Noona's Ice Cream & Bakeshop debuted last Saturday at 304 E. Fifth St. between First Avenue and Second Avenue.
This is the first storefront for entrepreneur Hannah Bae, a Queens native who launched her brand of Asian American ice cream flavors eight years ago. Her products are sold in several NYC businesses, including H Mart.
Store hours: Wednesday, Thursday, and Sunday from noon to 10 p.m., with midnight close on Fridays and Saturdays.
This storefront was previously home to Anna. Designer Kathy Kemp moved her business to the Garment District late last year.
The shop features scoops of ice cream, mini sundaes, ice cream sandwiches, ice cream cakes, regular cakes (baked on-site), and other baked goods.
Hannah was not in when we stopped by... store manager Shantel (below left) gave us the rundown on the top-selling flavors to date: pandan coconut crunch, toasted rice, and the ube latte with Viet coffee.
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