This ends a nearly 10-year effort for this co-naming designation. City Council signed off on it last summer with the strong support of District 1 City Councilmember Christopher Marte.
LeRoy McCarthy has been behind this effort and kept with it even after Community Board 3 voted 24 to 1 to reject the Beastie Boys Square application in January 2014. CB3 also reportedly barred McCarthy from reapplying for the street naming for five years.
The former clothing store on the SW corner was the backdrop for the band's seminal sophomore release from 1989, "Paul's Boutique."
The afternoon will feature appearances by Michael "Mike D" Diamond and Adam "Ad-Rock" Horovitz. (Adam "MCA" Yauch died in 2012.) There's also word of some pop-up shops...
As part of the unveiling, the 2-hour celebration features a special guest DJ set, A-1 Records & #BeastieBoys pop-up shops, live screen printing and more.— Beastie Boys (@beastieboys) September 6, 2023