Today in bus shelter news

Just noting the arrival of another Cemusa wading pool bus shelter on Second Avenue at East 13th Street …



And bonus photo…

Noted

[Photo by Stephanie Nilva via Facebook]

Heh. Someone did a little switcheroo with the advertising on the bus stop on First Avenue near East First Street late this afternoon … Oh no! Not Cemusa approved!

Cemusa newsstand now open for action on the Bowery

[Bobby Williams]

The Cemusa newsstand is now open on the Bowery at East Second Street... offering most of the comforts (cigarettes, 5-hour ENERGY® shots) of the nearby 7-Eleven, minus the GO-GO Taquitos® and Spicy Wing Zings, among other items.

Previously on EV Grieve:
Newsstand in the works for the Bowery and Second Street

The Bowery just got a little more bland

Look back in angora

THE NOTORIOUS L.I.B.E.R.A.T.I.O.N. favorite Lana Del Rey Cemusa-ed on Second Avenue.

Oh, and on Avenue C...

Headline hat tip here.

Alien invasion on Avenue A

Yesterday afternoon, evening. Near Sixth Street. You've been warned.

A new Cemusa shelter for Second Avenue

EV Grieve reader Mike notes a new Cemusa shelter on Second Avenue at 14th Street...

14th Street getting Cemusa-d

A new Cemusa stand is going in on 14th Street just east of Second Avenue...

NYC's newsstands and bus shelters to be turned into giant TVs

[I changed the headline after reading Jeremiah's comment...I'm borrowing his TV line. Much better than whatever was there before.]

Expect the city's newsstands to get digital in the near future. According to an article on Lost Remote yesterday, Cemusa and some collaborators "have succeeded in retrofitting a matrix of sunlight readable LCD screens into the traditional poster light boxes of existing newsstands and bus shelters." Eh. The soon-to-launch digital newsstand network, featuring 65-inch landscape screens, will give advertisers "the flexibility to target campaigns based on geography." Which sounds like plenty of fodder for future blog posts.

Before...



Someday, perhaps...



[Photo of NYC newstand, Third Avenue and 32nd Street, via]

Avenue C is for .... Coco Chanel?

On Avenue C, a newish Coco Chanel ad on the Cemusa bus shelter near Sixth Street lights up the evening...



Across the Avenue sits the Lower East Side II Consolidation (NYCHA) development ...



Anyway, first time that I can recall a Chanel ad on Avenue C... and with such large buys, do the ad folks/Chanel marketing executives have any idea where these things are being placed? Or does someone think that Avenue C is a hot spot for Chanel fans out and about on a weekend night?

P.S.

On the flip side of Chanel ad, a little Kate Moss for M21-goers who may be tempted to buy a $1,000 bag...

Kind of a funny public service announcement at a Cemusa shelter where buses idle like five minutes waiting to board passengers

Avenue C near Seventh Street.

Cemusa wastes no time in putting up the ads

The new Cemusa bus shelter on Avenue C at East Seventh Street was christened Monday...and yesterday, the ads arrived...



...as did the trash bags.



No lights yet, though, to illuminate the ads...

Avenue C getting Cemusad

On the east side near Seventh Street. Soon, Avenue C will get a little more classy.

New Yorkers really like the new Cemusa bus shelters and newsstands, survey by Cemusa says

We get news releases!:

New Yorkers Show Overwhelming Support for City's New Bus Shelters and Newsstands

93% feel structures improve city's appearance

NEW YORK, March 9 /PRNewswire/ -- Survey results released today by Cemusa, Inc. indicate that a vast majority of New Yorkers are pleased with the new bus shelters and newsstands installed throughout New York City. Ninety-three percent of respondents feel that the new design of newsstands and bus shelters improve the city's appearance and 88 percent like the new designs. Furthermore, of the respondents that indicated the new design influenced their opinion of New York City Government, 89 percent said the change was positive.

"We are very pleased by the overwhelming response to our street furniture installations in New York City, and that our work has contributed to an improved opinion of our partner, the City of New York, as well," said Susan Baron, chief executive officer, Cemusa North America. "Our new bus shelters, newsstands and automatic public toilets were designed exclusively for the city and the people of New York, which makes it all the more rewarding that they have been so well received."

Cemusa's coordinated street furniture program for the New York City Department of Transportation (DOT) is part of a 20 year contract that began in 2006. The contract calls for 3,300 new bus stop shelters, 20 new automatic public toilets (APT) and the replacement of 330 newsstands. To date, 1,586 shelters, 130 newsstands and two APTs have been installed. Additionally, Cemusa has fulfilled its payments to the City through 2010.

Newsstand and Bus Shelter Results
When asked about the city's new newsstands, New Yorkers surveyed responded that the upgraded newsstands sometimes result in higher purchase levels. Twelve percent of the respondents said that they purchase more from the new newsstands than they used to, citing greater appeal and cleanliness among reasons for increased purchases.

Survey results also indicated a majority of NYC pedestrians and commuters feel the new bus shelters are cleaner (62 percent) and more pleasant (61 percent) than the old shelters. Additionally, 47 percent described the shelters as better lit and 35 percent feel they are safer.

Advertisement Results
The survey results also reinforced that advertisers who appear on Cemusa bus shelters and newsstands in NYC can expect a significant return on that investment, with 65 percent of respondents indicating that they notice the advertising on newsstands/bus shelters. More than half (52 percent) of those individuals responded that the advertisements at newsstands and bus shelters make them want to buy the products they see.

[Cemusa image via BoweryBoogie]

Sex and the recession

So, apparently, New York City is still being marketed in the Sex and the City manner in which this ad suggests:



Hot pink! A martini glass! Good times! All is well! Spend money!

Anyway, I'm glad a little reality worked its way into the top left-hand corner of the Cemusa ad on Second Avenue near St. Mark's....

Wishful thinking

On Water Street in the Financial District this morning. Only off by four hours and, maybe, 50 degrees.

Cemusa finally runs a relevant ad

Avenue C near Sixth Street. The ads are usually something ingenious like...



Meanwhile. Heh. That looks like it might hurt! Avenue A near St. Mark's.

Things that EV Grieve lets bother him

Been plenty of discussion already about Bowery St and the Cemusa shelters. But would it have killed Cemusa to add the "th" after the street name or an "rd"? You know, 11th Street, 14th Street, 3rd Avenue.