A visit to Lovewild Design

Photos by Stacie Joy

This past December, East Village native and current resident Sierra Zamarripa realized a longtime dream — opening her own shop in the neighborhood. She did this with the arrival of Lovewild Design at 136 Avenue C between Eighth Street and Ninth Street. 

The sustainable gift shop relocated here from South Williamsburg, where it debuted in June 2017.

For starters, it's a legit family affair here with Sierra's daughter Cecilia and mother Thea Boyer helping run the business. (Sierra grew up as an entrepreneur, and her parents and grandmother were entrepreneurs, as she told us in this 2017 interview.)

EVG contributor Stacie Joy recently stopped by the warm, inviting shop full of handmade goods ... as well as a stationery line... 

Lovewild Design is open Tuesday-Sunday from noon to 6 p.m. Follow the shop on Instagram for updates. And if you happen to be up in Woodstock, there's a new (as of April 2021) outpost there too.

Lovewild Design debuts on Avenue C

East Village native and current resident Sierra Zamarripa has realized a longtime dream — opening her own shop in the neighborhood. 

Yesterday, Sierra debuted Lovewild Design at 136 Avenue C between Eighth Street and Ninth Street. 

The sustainable gift shop first opened in South Williamsburg in June 2017. However, her heart was always here. The Brooklyn outpost will close after Dec. 24. 

In the early 1990s, her parents ran Wandering Dragon Trading Co., the antiques and oddities store on 10th Street between Avenue A and First Avenue ... it was an offbeat shop where some of the neighborhood's more eccentric characters could be found. 

In the (now-retired) EVG feature Out and About in the East Village in June 2017, Sierra talked about the influence of the shop on her life ... and her aspirations for running her own business here:

My dream would have definitely been to open my shop up over here but that wasn't possible due to the rents. It just seemed like an inevitable path. I grew up as an entrepreneur, and my parents and my grandmother were entrepreneurs. I used to take things, just find random things outside or in the shop, and I would fix them up and sell them right outside the shop, and then I had a shoeshine business, and then I sold milkshakes, and this was all before the age of 6.

Lovewild Design is open from 11 a.m. to 6 p.m.-ish every day. Follow the shop on Instagram for updates.

Image via Instagram