The business logo is of a smiley face with marijuana leaves for eyes (see the brand's Instagram account) ... presumably another unlicensed weed-related shop.
Until early November, this storefront had been home to Mikey Likes It Ice Cream for nearly nine years. Founder Michael "Mikey" Cole announced that his company was undergoing a reorganization and that they would reopen a new flagship location elsewhere in 2023.
In an Instagram post, Cole stated that the Avenue A store closed following the constant "day-to-day battle and hardship" during the pandemic.
In other storefront news here, the psychic is no longer in the space next door (though the awning remains)...