Perhaps this bubble tea wasn't up everyone's Alley

That's apparently all for the Alley at 68 Cooper Square (across from Cooper Union) ... earlier this year, a "closed until further notice" sign went up on the front door...

There wasn't any further notice. This address is no longer on the Alley's website... and Google lists them as permanently closed. 

This was the first NYC location for the growing and Instagram-popular Taiwanese bubble tea chain, debuting late in the summer of 2019 to some long lines. There's now an Alley in Flushing.

The Alley now in soft-open bubble tea mode on Cooper Square

The Alley debuted on Sunday at 68 Cooper Square (across from Cooper Union). As previously noted, this is the first NYC location for the growing Taiwanese bubble tea chain.

After a few days of a soft opening, the Alley will be full time starting on Saturday.



As Eater previously reported on the Alley:

With the aid of social media, Alley’s Instagrammable sweet drinks and decor have attracted fervent milk tea lovers to line up for hours for a sip of tea whenever a new store opens. Chinese people coin tea shops like the Alley as the “internet celebrity tea,” meaning the tea goes viral overnight on social media, like internet celebrities.

In the upcoming New York Alley, customers can pick a drink from a menu of two dozens teas that range from bubble tea to fruit tea. “Brown sugar deerioca” — the brand’s logo is a deer head — is a signature milk-based sweet drink with no tea in it. Alley’s other popular drinks are made of fresh milk and local black or green tea. The tapioca pearls, or what the Alley calls deerioca, are made by the restaurant.

Speaking of lines, EVG reader Sheila shared this photo from Sunday... she counted about 40 people waiting to enter...

The Alley signage arrives on Cooper Square; more bubble tea on the way

Signage is up at 68 Cooper Square (across from Cooper Union) for The Alley, marking the first NYC location for the growing Taiwanese bubble tea chain.

Cutting and pasting this next section via Eater, who first reported on the Alley's June arrival:

With the aid of social media, Alley’s Instagrammable sweet drinks and decor have attracted fervent milk tea lovers to line up for hours for a sip of tea whenever a new store opens. Chinese people coin tea shops like the Alley as the “internet celebrity tea,” meaning the tea goes viral overnight on social media, like internet celebrities.

In the upcoming New York Alley, customers can pick a drink from a menu of two dozens teas that range from bubble tea to fruit tea. “Brown sugar deerioca” — the brand’s logo is a deer head — is a signature milk-based sweet drink with no tea in it. Alley’s other popular drinks are made of fresh milk and local black or green tea. The tapioca pearls, or what the Alley calls deerioca, are made by the restaurant.

The Alley abandons artificial syrup, instead using a syrup it makes from Taiwanese brown cane sugar. All the ingredients, save for fresh fruits, will be imported from Taiwan.

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A post shared by The Alley Tea (@thealley.usa) on May 17, 2019 at 11:00am PDT