Pandering to hipsters: This ad must have been a hoot back during the initial pitch

Spotted on Third Avenue near 11th Street. I mean, if you're in this target demographic, are you supposed to find this cute? "Oh, ha ha, they totally get me. When I have to move, I'm totally calling these guys!" Meanwhile, why would this appeal to anyone else in the rest of the population?



And why is it so Brooklyn specific? What if you want to move from, say, the Lower East Side to Chelsea?




Two uses of ironic! T-shirts and facial hair!



Resolve daddy issues? And ensure speedy blogging in your new co-op/loft/art space? Um, OK. Man, they nailed us!

Check out BoweryBoogie's take on this annoying campaign.