[solidcore] bringing the pilates to 14th Street

Described as "pilates on steroids," [solidcore] is opening a fitness studio at 500 E. 14th St. just east of Avenue A in the EVGB complex. (Thanks to EVG reader Jake for the photo!)

The national chain has multiple NYC locations, including at 250 Bowery. The EV location is scheduled to open at the end of the month.

This piece at PopSugar provides an overview of the [solidcore] workout.

And this is the latest business to join the EVGB retail landscape, which is anchored by the 4-year-old Target.   

Solidcore snaps up former ICP space on the Bowery

An outpost of the nationwide fitness chain solidcore is opening in the former home of the International Center of Photography's (ICP) home at 250 Bowery...



Here's a description of their popular workout via Well & Good:

It involves a megaformer, free weights, and a whole lot of being really, really mindful of the way you move your body. The method uses slow, controlled movements (“the slower the better!” is a common refrain in class) to burn out your slow-twitch muscles to the point of failure. The thinking is that this creates long, lean muscles over time.

This location just south of Houston Street debuts on March 7 ... in an area where more boutique gyms and studios have been opening.

The ICP cleared out of this space last summer ahead of a move to Essex Crossing.