Tuesday, January 21, 2020
Chase unveils its Coffee Shop-replacing sign on Union Square
Chase, the newish tenant on the southwest corner of West 16th Street and Union Square West, has erected its new vertical sign on the building — a bland attempt at replicating the familiar neon that was here for 60-plus years.
Food writer Nick Solares shared these photos...
A little history. The Coffee Shop, the Brazilian-American diner run by former Wilhelmina models, closed here in October 2018 after 28 years in business. The Chase branch opened on Dec. 17 ... along with Chase-partnered Joe Coffee. (There's also another vegan quick-serve outpost of by CHLOE on the 16th Street side.)
During the renovations, workers removed the 1950s-era Coffee Shop neon sign — which belonged to the cafe (called Chase, oddly enough) that predated the Coffee Shop by several businesses.
There was some hope that the old sign would return after a cleaning/refurbishment. Obviously that isn't happening.
[Photo via Jeremiah Moss]