What might be inside these collectible packs?
Anyway, the pop-up status of the space apparently signals the end of the New Stand's upscale and tech-driven take on the convenience store.
New Stand is different from the traditional convenience store and newsstand in that it uses technology to increase convenience for customers. Each location comes fit with a hyperlocal app that allows users to conduct self-checkouts and collect points. It comes with an embedded wallet.
"We also use that app as a way to distribute content. We have a great curation that includes everything from a great music playlist, to things happening around the city to articles about business or science, technology, etc.," Deitchman said. "We're also able to make those feeds hyperlocal and target them based on a building, company or geolocation so that the content in the app is that much more relevant to the people interacting with that particular newsstand."
View this post on InstagramYou know I keep that thang on me. #haveanewday #thenewstand via @vanessamckeown
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The New Stand is an underground newsstand, updated for modern commuters. We’re standing in The New Stand in Union Square, which once was “an old newsstand that sold chocolate bars and Snickers and magazines and Snapples, and has done that exact same thing for 30 years,” [co-founder George] Alan says. ... It’s stocked with an array of snacks, on-the-go toiletries (including Help Remedies kits, Binchotan charcoal toothbrushes, and Sir Richard’s all-natural condoms), as well as consumer candy like Google Cardboard sets, Closca collapsible bike helmets, and instant Instax cameras. It’s a mix of truly useful and genuinely covetable.
Like the newsstands of yore, The New Stand will serve news. But instead of selling Posts and TimeOuts, it will blast easily digestible nuggets of news from an app that will work underground, with or without Wi-Fi. It’ll include daily playlists, reblogged news stories, and photos and videos making the rounds online.
“The Bowery is continuing its transformation into one of Manhattan’s most vibrant shopping corridors, fueled by the area’s new residential development, boutique hotels, museums, art galleries and nightlife,” Thor Chief Executive Officer Joseph Sitt said in a statement.
Surrounded by trendy restaurants, boutique hotels and in-demand retailers, 306 Bowery is a unique opportunity on one of New York City's most exciting retail thoroughfares.
In addition to new commercial developments, Bowery is also home to numerous apartment buildings, the New Museum, and residential buildings that have cropped up in the wake of a great amount of development. The Bowery has defined itself a center for the arts, perhaps second only to Chelsea.