Monday, April 15, 2019

The New Stand announces its arrival on the Bowery

The coming-soon signage has arrived for the New Stand at 306 Bowery between Bleecker and Houston.

It has seemingly been a long coming soon for this outpost of the New Stand's tech-driven take on the convenience store. The news about an outpost in Patricia Field's former shop was first announced in June 2017.

Anyway, as to what the New Stand is all about, according to its website: "Half store, half app, New Stand shops carry a rotating mix of coffee, new media, fancy snacks ... green juice, cheap art, high fashion, amusing GIFS, weird toys ... and tons of other interesting things depending on the day."

More background via a November 2018 Bisnow article:

New Stand is different from the traditional convenience store and newsstand in that it uses technology to increase convenience for customers. Each location comes fit with a hyperlocal app that allows users to conduct self-checkouts and collect points. It comes with an embedded wallet.

And a quote from New Stand CEO Andrew Deitchman:

"We also use that app as a way to distribute content. We have a great curation that includes everything from a great music playlist, to things happening around the city to articles about business or science, technology, etc.," Deitchman said. "We're also able to make those feeds hyperlocal and target them based on a building, company or geolocation so that the content in the app is that much more relevant to the people interacting with that particular newsstand."

The company, which got its start in several highly trafficked NYC subway stations in 2015, has expanded into other cities across the country.

1 comment:

Anonymous said...

Half store, half app, really... sigh.