Showing posts with label Axe. Show all posts
Showing posts with label Axe. Show all posts

Friday, May 22, 2009

Noted

Beginning this weekend, Axe is trying to appeal to New York area pick-up artists with a new venture: it is sponsoring a Hamptons nightclub for the entire summer. “Axe is all about the mating game, and the best place for a mating game is at a nightclub,” said Michael Heller, the founder and chief executive of Talent Resources, which is advising Axe on the project. (The New York Times)