Friday, May 22, 2009


Beginning this weekend, Axe is trying to appeal to New York area pick-up artists with a new venture: it is sponsoring a Hamptons nightclub for the entire summer. “Axe is all about the mating game, and the best place for a mating game is at a nightclub,” said Michael Heller, the founder and chief executive of Talent Resources, which is advising Axe on the project. (The New York Times)

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