The following post originally appeared on EVG on Nov. 26, 2012...
On Friday (Black Friday!), the folks at Improv Everywhere, a NYC-based "prank collective," had some 100 people camp out in front of the 99-cent store on First Avenue next to the Rite Aid.
The group even had someone pretend to be an NBC News reporter interviewing people waiting in line...
The store's proprietor arrived at 9 and figured the mob was for Rite Aid... then someone in line told him that it was for the 99-cent store...
When the store opened, the shopping began...
The participants did come in a few at a time and buy stuff... You can read the entire recap at the Improv Everywhere website.
Eventually the Improv leader told the store owner about the gag. "He was really excited about the whole thing and definitely appreciated the business, even if it didn’t make total sense to him why it had happened."
The Improv members also donated some of the purchases to an unnamed local charity.
[All photos via the Improv Everywhere website]
