More about Insomnia Cookie's East Village arrival

We noted yesterday that Insomnia Cookies will be opening an outpost in the East Village soon … Insomnia reps sent along the news release …

The late-April opening of Insomnia Cookies in New York City’s East Village will be the seventh New York location for the late night bakery which has become a favorite among New Yorkers over the past seven years.

“We are thrilled to open our seventh bakery in New York City” said Seth Berkowitz, CEO of Insomnia Cookies. “New York is our home and we take pride in serving our neighbors warm and delicious cookies.”

The new location will deliver to residents of the East Village, broadening Insomnia Cookies’ delivery radius to cover the entire East side of Manhattan from E. 96th to Houston Street.

In honor of the company’s official grand opening, they will serve a free cookie to all customers presenting a free cookie coupon in store. For more information, opening details and for a free cookie coupon, visit the Insomnia Cookies Facebook page.

Insomnia will be taking over the storefront at 299 E. 11th St. just east of Second Avenue. The space was previously a dry cleaners (and maybe briefly a winebar???).

Insomnia Cookies opening an East Village outpost

Well, we just noticed this the other day: Small signs for Insomnia Cookies above Plump Dumpling (or whatever it is now) on the northeast corner of Second Avenue and East 11th Street...



Insomnia confirmed that they are opening a location in the East Village ... though didn't specify where exactly. (There is an empty storefront behind Plump Dumpling.) They are also hiring here now.

Oh, and what are Insomnia Cookies? Here is their description via Facebook:

Insomnia Cookies was born out of the dislike of heavy meals late at night, love of food delivery, and the realization that by the time you get hungry at night, nothing is open.

Insomnia Cookies serves fresh, oven baked cookies in an assortment of flavors and offers delivery until 3AM! Popular flavors include Chocolate Chunk, Snickerdoodle, Chocolate Peanut Butter Cup and the S'mores Deluxe. Insomnia Cookies also offers brownies, cookie cakes and ice cream with toppings such as Mint Chocolate, Cookie Dough and Snickers. The requisite pint of cold milk is available with any order. Insomnia Cookies…baked right, late night!

While primarily serving college students and the late-night crowd, we also offer nationwide gifting options and a catering menu for businesses, parties and other events.

Insomnia Cookies has more than 40 locations in the United States... with six storefronts in NYC.