Longtime East Village resident Jo Laurie has turned her design studio into a retail store at 620 E. Ninth St. between Avenue B and Avenue C.
Jo Laurie Loves sells vintage and new items that she has personally curated over the years. Part of the shop is devoted to "old loves," such as her vintage collection...
... while the "new loves" features gifts and accessories...
Laurie has had the space for over 20 years and used it to run her architectural design studio. Laurie decided to add a storefront component "to increase retail opportunities in the neighborhood," she said in an email.
Her company is registered as a B-Corp, which allows her to distribute 8% of pre-tax profit to provide health and welfare benefits to women manufacturing her products.
Next up: She's working on creating her own line featuring more products from women around the world.
Jo Laurie Loves is open daily from noon to 8 p.m. Find her website
here ... and on Instagram at this
link.
