Noted

This afternoon, Gothamist has an item plucked from the Times real-estate section this weekend... In a letter to the paper, Frank M. on East 28th Street makes his case for a new name for Kips Bay.

Being both underrated and generally affordable ... Kips Bay is a superbly innocuous neighborhood close to -- well -- almost all of the hip neighborhoods that are both overrated and expensive. ... We are trying to get Kips Bay renamed "NoEVil" (North of the East Village) to capture its cachet -- but without having to pay for it.

UPDATED:

Our apologies... we didn't see that Alex had this item this morning at Flaming Pablum! With a Television reference!