Imogene Beauty Salon arrives on 7th Street

The Imogene Beauty Salon is the new tenant at 80 E. Seventh St. ... replacing O.O.T.D., the women's boutique that opened last summer here between First Avenue and Second Avenue.

The previous previous tenant, East Village Cheese, closed here without any notice in December 2017 after two-plus years at this address.

O.O.T.D. opens on 7th Street

Back in May we heard that a clothing boutique was opening in the former East Village Cheese shop on Seventh Street between First Avenue and Second Avenue.

The shop, O.O.T.D. (Outfit of the Day?), debuted this week here at 80 E. Seventh St. Don't know too much about them at the moment. O.O.T.D. has an Instagram account...

A post shared by OOTD (@ootdnyc2018) on Jul 3, 2018 at 6:37pm PDT

East Village Cheese closed here without any notice in early December after two-plus years at this address.